fischer's social media strategy is rewarded | FASTENER EURASIA MAGAZINE
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fischer's social media strategy is rewarded

Fischer Group wins  German Brand Award 2020 in  Excellence in Brand Strategy and Creation Brand Communication - Social Media category.

Statement of the jury
fischer fixing systems has recognised social media’s potential and – using a systematically derived, holistic strategy – transformed their old online segment into a direct consumer channel with a brand presence that is consistent both visually and in terms of content. Company values such as modern and dynamic are just as palpable as the likeable dimension, markedly emotionalising the brand. A professionally made, contemporary presence, which has the target group in focus and also makes a relevant contribution in the area of employer branding.